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Monday, June 28, 2010

Russo's Pizza 4sqcling

Russo's Pizza 4sqcling, originally uploaded by MattsLens.
Russo's Pizza Located in Wyoming, Michigan.

Russo's has joined the growing list of foursquare businesses.

Foursquare is a location-based social networking website, software for mobile devices, and also a game. Users "check-in" at venues using a mobile website, text messaging or a device-specific application.

Tags: #4sqcling, Grand Rapids, Michigan,

Thursday, June 24, 2010

MattsLens partners with Riverview Center for ArtPrize 2010

ArtPrize 2010
Venue: Riverview Center

Riverview Center is a four story 200,000 sq/ft historic building that was originally built by the RC Allen Company in the early 1900’s for the manufacture of mechanical calculators. Located just north of the Fish Ladder Park and just south of the prominent Sixth Street Bridge, it is situated right on the banks of the Grand River with over 1,500 feet of frontage along the Downtown River Walk. The property also is highly visible from both the 131 and I-196 expressways with over 200,000 cars passing by each day, and it benefits from an abundance of free on-site parking, which is quite rare in the downtown area.

ArtPrize is a radically open competition. Open to any artist in the world who can find space. Open to anybody in Grand Rapids, Michigan who wants to create a venue. Open to a vote from anyone who attends.

Wednesday, June 23, 2010

Grand River ~ Grand Rapids, Michigan

Photo, originally uploaded by MattsLens.
The Grand River is the longest river in the U.S. state of Michigan. It runs 260 miles (420 km) through the cities of Eaton Rapids, Jackson, Lansing, Grand Rapids, and Grand Haven.  Twitter: @MattsLens  

Taken with an iPhone 3Gs!

Monday, June 21, 2010


I love this shot, it looks like a place where the vampires hide out:)

Photo by: MattsLens

Sunday, June 20, 2010

Saturday, June 19, 2010

Sunset Creekside Park

Photo, originally uploaded by MattsLens.

Picture taken this evening just before sunset with my iPhone 3Gs. The light and sky was beautiful.

Friday, June 18, 2010

Trunk Line Bridge Plaque

Photo, originally uploaded by MattsLens.
Trunk Line Bridge built by the State Highway Department 1932.

I thought this was a cool piece of history.

There was another modern sign that read "No jumping off the bridge":)

Thursday, June 17, 2010

Trunk Line Bridge

Photo, originally uploaded by MattsLens.

This is a view from the Trunk Line Bridge in Middleville, Michigan.

Wednesday, June 16, 2010

QR codes on business cards

Want to maximize your businesses exposure?

Why not put your custom QR code on the back of your business card.

Or design a new card with the the code on the side.

There are plenty of free Android and iPhone apps out there to read the codes.  

It's free!

Tuesday, June 15, 2010

Monday, June 14, 2010

QR Codes for Twitter and beyond

Using QR codes to promote twitter is a great example of how to reach the smart phone audience.   QR codes are free to generate so listen up Marketing department use them for everything!  QR codes are a simple, free, effective method for promoting yourself, business, and events.  Give it a try and let me know what creative uses you come up with!

Tags: QR codes, twitter, MattsLens, promoting, marketing

Sunday, June 13, 2010

Yelp! 1.6 miles away

I went to eat with the family yesterday at the Red Geranium.  I thought it would be a good time to try the updated Yelp app on my iPhone.  Sitting in the restaurant and trying to check in with Yelp, I was informed that I was 1.6 miles away from the Red Geranium.  So I restarted my phone to give the Yelp app a fair chance to locate me and....... same result, 1.6 miles away.  I verified the address was correct, and google maps put me exactly on the mark.  It looks like Yelp is trying to put the game aspect into reviews, but without accuracy it will be very difficult to get good results.  It's a great concept and I think it could work with some tweaks and would be great if they could integrate with foursquare.

Tags: foursquare, Yelp, MattsLens, Red Geranium

Saturday, June 12, 2010

Foursquare for business!

I'm glad to see Foursquare is catching on in the West Michigan area.  If you own a business, setting up and managing your foursquare account should be a priority.  Participation in foursquare is fun so why not join in and offer your customers the opportunity to play along.  Offering a foursquare special for their loyalty is a great way to make them feel important.  It will also give you an opportunity to reward them and possibly keep them coming back.  Remember we always tell our friends and family about a great deal we received.

Tuesday, June 8, 2010

Foursquare vs. Gowalla who will win the GPS battle?

Foursquare vs. Gowalla 

In both applications players use a GPS-enable smart phone to check in at places of interest, share their location with friends, and leave comments about their travels. They are credited for their efforts with a game-like achievement system that rewards visiting both common and unique locations with a variety of iconic stamps in Gowalla or badges in Foursquare.
Foursquare is appealing to business owners who can capitalize on promoting specials! Drawing new potential customers from competitors.

Gowalla for business not so much, yet.

Which do you prefer? Why?

Monday, June 7, 2010

Empire Avenue

Empire Avenue ~ Very Cool Site! Check it out! Check out my ticker symbol: MLENS